The term 'personal care' refers to a wide range of techniques, goods, and activities that are implemented with the intention of preserving and improving an individual's physical well-being and appearance. Not only does it have an impact on how people see themselves, but it also has an effect on how other people see them. It is an essential component of everyday life. Personal care routines can encompass a wide variety of activities, ranging from fundamental hygiene practices like bathing and oral care to more specialized activities like skincare, hair care, and cosmetic use. Personal care routines can vary greatly from person to person from person to person. Furthermore, the relevance of personal care extends far beyond the realm of mere aesthetics; it plays an essential part in the preservation of overall health and well-being, the promotion of cleanliness, and the prevention of disease.
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Personal care has seen a substantial transformation in recent years, which can be attributed to a number of factors, including shifts in societal standards, developments in technology, and an increased awareness of the importance of health and environmental concerns. Because of this growth, there is now a higher emphasis placed on organic and natural products, personalized care routines that are suited to the specific requirements and preferences of each individual, and a holistic approach that takes into account mental and emotional well-being in addition to traditional physical health. A diversified clientele that is looking to maintain and improve their personal appearance and hygiene in a manner that is congruent with their lifestyle and values is the target audience for the personal care sector, which has developed to include a wide variety of products and services.
The significance of personal care encompasses a wide range of issues, including but not limited to sanitation, health, self-assurance, and social contact between individuals. Engaging in routines of personal care on a consistent basis not only assists individuals in looking and feeling their best, but it also has significant implications for the health of the general public and for the relationships between people. Personal care is a dynamic and crucial component of modern living, reflecting the complex interplay between individual preferences, cultural standards, and the larger health and wellness landscape. As a result, personal care is an integral component of modern life.
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Top 7 personal care products companies transforming self love
L'Oréal
L'Oréal, founded by Eugène Schueller in , is a global leader in cosmetics and beauty products. Headquartered in Clichy, Hauts-de-Seine, France, it stands as the world's largest cosmetics company, pioneering in hair color, skincare, makeup, and fragrance with a commitment to innovation and sustainability.
Unilever
Unilever, a British-Dutch multinational company, was founded in through the merger of Margarine Unie of the Netherlands and Lever Brothers of the United Kingdom. It has dual headquarters in London, United Kingdom, and Rotterdam, Netherlands.
Procter & Gamble
The company is the world’s best personal care chemical supplier supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.
Procter & Gamble (P&G), founded by William Procter and James Gamble in , is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G specializes in a wide range of personal health/consumer health, and hygiene products; its portfolio includes well-known brands like Tide, Pampers, and Gillette.
The Estée Lauder Companies
The Estée Lauder Companies, founded in by Estée Lauder and her husband Joseph Lauder, is a prominent American manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products. Headquartered in New York City, the company boasts a diverse portfolio of brands, including Clinique, MAC, and Aveda.
Shiseido
Shiseido, founded in by Arinobu Fukuhara, is one of the oldest and most prestigious cosmetic companies globally, headquartered in Tokyo, Japan. Renowned for its skincare, makeup, and fragrance products, Shiseido embodies Japanese heritage and innovation, offering high-quality beauty solutions through its numerous brands and subsidiaries worldwide.
Johnson & Johnson
Johnson & Johnson, founded in by three brothers Robert, James, and Edward Johnson, is an American multinational corporation headquartered in New Brunswick, New Jersey. It's a leading global medical devices, pharmaceutical, and consumer packaged goods manufacturer, known for its wide range of healthcare products including Band-Aid, Tylenol, and Neutrogena.
Natura & Co.
Natura & Co, founded in by Antônio Luiz Seabra, is a Brazilian global personal care cosmetics group that includes Natura, Aesop, The Body Shop, and Avon. Headquartered in São Paulo, Brazil, it's recognized for its commitment to sustainability, ethical sourcing, and community-based production, leading the way in eco-friendly beauty and skincare products.
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It's that time of year again'for our annual ranking of the top global beauty companies. We've looked at financial reports, recent launches, brand acquisitions and investments to come up with our top 20 list 'read on.
Scroll down to see the rankings'and click through to see each detailed company profile.
Looking back, was a good year for many of our Top 20 companies, while others suffered a slump due to continuing global economic and political pressures.
What lies ahead? The beauty industry is strategizing for what they anticipate will be a strong rebound. Product categories, sustainable packaging, consumer trends, shopping preferences, and stiff competition will all play a role.
Nearly every one of Beauty Packaging's annual Top 20 Global Beauty Companies mentioned how they had strategized to succeed in an environment marked by the year's economic and geopolitical challenges, and uncertainty in general. Some surpassed their goals, while others suffered consequences related to weak travel retail and unsteady conditions in China.
L'Oréal Keeps Its No. 1 Slot
Nicolas Hieronimus, Chief Executive Officer, L'Oréal'which continues to hold its No. 1 slot on our list'reported:
'Our continued strong momentum in emerging markets, Europe, and North America allowed us to more than offset the depressed beauty market in mainland China and the unfavorable comparative in travel retail.' Still, he remained cautious, telling JPMorgan investors that the French cosmetics company now 'expects the global market to grow 4.5% to 5% this year, down from a prior outlook of above 5%. 'The rebound in China isn't materializing as expected,' he explained.
Lauder, Shiseido, LVMH, and others who seemed to take China's reported $52 billion beauty market for granted, as far as growth'were also affected.
Beauty Bets on Fragrance
The start of brought a mixed message about global luxury sales in general, with some consumers opting for the most premium brands, while others gravitated to less costly, 'dupe,' or local brands, in some cases, prompted by influencers and TikTok, which continue to play a strong role in Beauty.
Premium fragrance, dermatological beauty, high-end skincare, and suncare advanced as winning categories in this uncertain environment.
In many instances, packaging for fragrance became more extraordinary than ever, as high-end brands introduced new scents bottled in 'must-have' containers, and numbers grew in revenues.
In the first half of , the U.S. prestige beauty market grew by 8% to $15.3 billion, while sales at mass merchants held flat, according to Circana, which reported that Fragrance is the fastest-growing prestige beauty category so far this year, with dollar sales up 12% in the first half versus the same period in .
Fragrance and beauty have always had a strong relationship, and in , the trend grew, with more and more fashion brands adding a new or expanded line of scent to their collections.
The Estée Lauder Companies, which had already purchased Tom Ford, made an additional deal with Balmain two years ago, and recently revealed their first joint project'a collection of eight scents called Les Éternels de Balmain, described as 'a new fragrance experience comprising eight all-gender eaux de parfum.'
Shiseido recently signed a deal for a new fragrance with Italian clothier Max Mara.
Many global players have invested in Chinese brands to appeal to local consumers looking to spend on more domestic brands. L'Oréal has invested in niche Chinese fragrance brands, including a minority stake in the Chinese luxe perfume house To Summer, while Estée Lauder unveiled a limited-edition beauty collection with Chinese fashion designer Shuting Qiu, called Estée Lauder x Shuting Qiu.
Prada Beauty was a key launch for L'Oréal in (even though Prada Group has been in the beauty business for over two decades with other large brands).
In September, Celine previewed its first beauty range with Harrods pop-up store in a dedicated space for its beauty range, as well as the women's fall collection.
Luxury fashion brand Rabanne, owned by Puig, also announced its first set of lip products, eye shadow palettes, and pigments.
Will Dolce & Gabbana Make the Cut Next Year?
Dolce & Gabbana (D&G)'though not yet on our list, but undoubtedly in the running for next year's'brought its beauty business in-house to produce its own cosmetics, skincare, and fragrances, and says it plans to become the top luxury fashion house operating within the beauty sector, aiming to grow the retail value of its Beauty Division from '1bn to '3bn (US$3.3bn) by .
This strategy includes 'new female fragrance pillars, a debut into skincare, and the launch of dedicated beauty spaces within existing retail boutiques'plus 'a complete overhaul of its makeup offering to seamlessly blend the brand's fashion identity with the latest cosmetics trends and high-quality Italian ingredients.' CEO Gianluca Toniolo noted that the collection was designed with Gen Z and Gen Alpha'those under age 14'in mind.
D&G's new Boundless Beauty Makeup Collection launched in July, with products in four looks'Fresh, Classic, Flawless, and Bold'and housed in luxe packaging.
On the flip side, to maneuver the market's effects, some brands consolidated and sold off possessions. At press time, it was announced that Unilever is reportedly selling skincare brands Kate Somerville and REN Skincare.
Amorepacific and Kao made further strides in the U.S. market, in part by naming brand ambassadors.
L'Occitane & Puig Join the Top 20
While many of our Top 20 Global Beauty Companies are mainstays, two additions have emerged this year: L'Occitane, which has been growing by leaps and bounds, and may soon go public; and Puig, which achieved record net sales of $4.7 billion, became a public company, and expanded its hold on the U.S. market.
Growth Strategies
Growth measures'and beauty industry trends'that we spotted this year among our Top 20 companies include:
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Brands are turning to Amazon
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A rise in beauty-from-within nutricosmetics
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Regulations regarding recycling
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Consumers' acceptance of refills
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The adaptation of AI
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Sustainability continues to impact packaging
In addition, with some brands' fallout in China's economy, there's been a move to open more beauty stores in India. Meanwhile, it's somewhat of a waiting game.
L'Oreal's Hieronimus commented, 'In an environment that continues to be marked by economic and geopolitical tensions, we remain optimistic about the outlook for the beauty market and confident that our innovation power and the robustness of our multi-polar model will allow us to keep outperforming it and to achieve another year of growth in sales and profit.'
Read on for the rankings & a few highlights'click through for each company's full report.
Our Top 20 Global Beauty Companies
#1. L'Oréal ' $45 billion
L'Oréal's CeraVe earned the title of 'No. 1 skincare brand in the world.'
#2. Unilever ' $26.3 billion
Uniliver expects sales to grow between 3-5% this year.
#3. Estée Lauder Companies ' $15.9 billion
Fragrance net sales rose 14%, led by Tom Ford, Estée Lauder, and Le Labo.
#4. Procter & Gamble ' $14.8 billion
P&G is committed to an 'integrated strategy' focusing on products that perform.
#5. Henkel ' $11.5 billion
Henkel's Consumer Brands business unit saw strong organic sales growth of 6.1%'driven, in part, by Hair Care.
#6. Beiersdorf ' $8.6 billion
Beiersdorf's Nivea, alone, had more than $5 billion in sales'and achieved innovative sustainability solutions for both its formula and packaging.
#7. LVMH ' $8.3 billion
LVMH's Perfumes & Cosmetics business remains strong'as the Dior makeup range, Rouge Dior, and Capture skincare lines are key revenue drivers.
#8. Bath & Body Works ' $7.4 billion
Bath & Body Works and Accenture are creating a digital Fragrance Finder'and it's a "generative AI conversational platform."
#9. Chanel ' $7 billion (est.)
Chanel saw its total sales in the Asia-Pacific region climb by 17.7% to more than $10 billion. The rise was even higher in Europe, at 18.8%, to $5.6 billion.
#10. Shiseido ' $6.9 billion
To help increase investments in brands, innovation, and people, Shiseido launched "SHIFT and Beyond"'a three-year strategy structured to boost operating margin to 6% in and 9% in , with a long-term goal to attain a core operating margin of 15% by .
#11. Coty ' $6 billion
Coty's net revenues climbed 10% in to $6.1 billion, up from $5.5 billion in fiscal .
#12. Natura &Co ' $5.5 billion
Natura &Co remains focused on further simplification'after selling The Body Shop to focus on optimizing Avon International's footprint.
#13. Puig ' $4.7 billion
As of May , the 110-year-old family-owned firm became a publicly traded company, raising 2.6 billion euros for its founders on its first day of trading.
#14. Kao ' $4.5 billion
Kao aims to achieve plastic packaging net zero waste by 'and negative waste by 'for all plastic used in its business activities.
#15. Kenvue ' $4.4 billion
Kenvue, the consumer spinoff of Johnson & Johnson, became a fully independent company in .
#16. LGH&H ' $4.3 billion
In , LGH&H said it will strengthen the core competitiveness of the group's business and it will aim to drive growth in the domestic market, build a robust China business, and expand its non-China overseas business.
#17. Amorepacific ' $3 billion
In March , Amorepacific's Innisfree brand debuted a rebrand in the U.S. market, featuring new packaging, a new logo, and new, clean, cruelty-free formulas.
#18. Mary Kay ' $3 billion
Mary Kay has donated over $18 million to initiatives enriching women's lives worldwide since 'and remains commited to developing the next generation of women STEM leaders by awardeding 29 grants totaling nearly $195,000 since .
#19. L'Occitane ' $2.7 billion
The L'Occitane Group's eight distinct premium beauty and wellness brands had an action-packed 'and, as a result, made it onto our Top 20 list this year. Net sales grew a whopping 24%, to exceed $2.7 billion. The success was driven by the strong performance of Sol de Janeiro and the continued success of L'Occitane en Provence.
#20. Kose ' $2.1 billion
Kosé projects a year-on-year sales for to increase 3.9%.
Our Methodology
Report Data: Companies were analyzed based on data. Annual reporting dates varied. Beauty sales included only cosmetics, fragrance, and personal care items when possible. We included packaging information whenever available. Figures for companies outside the U.S. were based on the exchange rate for the fiscal year on the day it ended. Estimates are provided in cases where full disclosure was not available.
Photo by Freepik/WayHomeStudio
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