Once you've decided you want to start your own cosmetics company you still have quite a long way to go before you're able to launch your products to the consumer market. Beyond designing and forming your brand, finding a private label cosmetic manufacturer that is right for you, your business, and your budget is one of the hardest steps.
Green Brush contains other products and information you need, so please check it out.
Fortunately there are a lot of resources available to help you along the way, and we wanted to create content that would help teach our clients how to make those important decisions, as well as what they need to know when looking for a private label cosmetic manufacturer.
Below are five of the most important things we think you should look for when considering which private label cosmetic manufacturer you want to use for your brand:
Can You Make the Packaging?
Find out if your manufacturer assists with the label creating for your products. Creating a brand can be an expensive, time-consuming process and not all manufacturers offer product label creating and design services for your products. Finding a manufacturer who can not only fulfill your product order but provide the necessary services in label creation and package design will save you time, money, headaches and will streamline the production process.
Are The Ingredients Safe?
Depending on where you plan to sell your products you need to know what is and is not legal to sell in cosmetics. In the United States and Europe, for example, there are strict limitations on what can or cannot be used in cosmetic products. In Europe, many cosmetic ingredients that are considered safe and legal in the United States are against regulations. Be sure to check with your private label cosmetic manufacturer that all of the ingredients in their products (unless you purchase the formula yourself or bring your own formula to the supplier) are safe and legal to use in the country you plan on retailing your products.
Ask About Sources & Raw Material Quality
In the same way that your ingredients should be safe, they should be high quality. Depending on what price range you're looking to sell your products as you want to be aware of what quality the raw materials are before you buy the finished product. Product lines that will be considered luxury may yield more money, but you'll be able to sell them under your branding for a higher retail price later on. If possible, find out where the raw materials in your private label cosmetics come from, as well as whether or not they're high quality. This may also impact the shelf life of your products, keeping you from making decisions that will end up costing you money later on when your products expire before they can sell.
Ask About Certifications
In order to put certain things on your label (vegan, cruelty-free) the products have to come with certain certifications. It's important to ask whether or not the private label cosmetics manufacturer adheres to any certifications you want to put on your branding, but also just to make sure they fall within your line of ethics since the products will be part of your brand. Ask about any certifications on whether the products are organic, cruelty free, natural, or eco-friendly. Here is a list of some of the more common certifications in the cosmetic industry.
Know What You're Looking For
Likely one of the first things a private label cosmetics manufacturer will tell you about is what their MOQ (minimum order quantities) look like. This is the absolute smallest order you can put in for a product at a time, which often ranges depending on the company. Things that contribute to making a greater MOQ are often specific formulas, complicated packaging, or the ingredients in the product.
Knowing what MOQ you can handle as a business is the key to avoiding having to throw product away later on. If you can't sell enough of your product, or if it doesn't sell fast enough before it expires, going with a private label cosmetics manufacturer that has a high MOQ can end up making you waste money and product later on. Of course, this is also dependent on you creating a realistic business plan for your first batches.
Q: What if I have questions about products?
A: Please choose a time convenient to you here for a scheduled call with an Account Manager.
Q: Are your products tested on animals?
A: Auraline Beauty is a very conscientious brand that is proud to offer cruelty-free products. We never ever test on animals and we choose ingredients from companies that do not perform animal testing either.
For more private label makeup brush manufacturerinformation, please contact us. We will provide professional answers.
Q: Why does the color of the sample I ordered looks different on your website?
A: We do our best to accurately displays the colors of our products, however just as makeup can vary in color on different skin tones, so can the display of colors in images viewed on different computers. This is why we always recommend to purchase samples prior to purchasing large orders and/or private label orders.
Q: Do you have ingredient lists for all your products?
A: Yes, you can view ingredients for each product on the product page. Scroll down below the product images and select the ingredients tab.
Q: Do you have Vegan products?
A: Yes, we have a wide variety of Vegan options. If a product is Vegan you will see this called out in the detail section of that products page.
Q: Are your products Gluten-Free?
A: Yes, we have a wide variety of Gluten-Free products. If a product is gluten-free you will see this called out in the detail section of that products page.
Q: Are your products Paraben-Free?
A: Yes all of our products are Paraben-Free (does not include discontinued products). In addition, we take pride in selecting our ingredients very carefully to be safe and clean and most of our products are produced without the use of parabens, phthalates, sulfates, synthetic fragrances, synthetic dyes, Triclosan, and nanoparticles.
Q: What is the shelf life of the products?
A: Our products have a general shelf life of 2 years from the time of production, unopened. We recommend you store the products in a cool, dark place and avoid extreme temperatures, to maintain optimum efficacy.
Q: Are your products natural?
A: There are no official FDA standards for 'natural' in skincare or cosmetics. The majority of Auraline Beauty's formulas are a combination of safe mineral-derived, plant-derived and synthetic-derived ingredients which are necessary to improve the performance, stability and shelf life of the formulas so we can deliver the most effective, safe and luxurious formulas possible.
Q: Are your products 'organic'?
A: While some of our ingredients are derived from botanicals, they are not necessarily classified as 'organic'. In the US, there are no standards for what constitutes 'organic beauty'. Also, there is no evidence that organic ingredients are safer or more effective than non-organic ingredients.
Q: Do you test for Nickel in your products?
A: We do not test for 'heavy metals' in our finished goods. We do rely on using pigments and other raw minerals in our color products that are FDA approved for use around the face and eye area. It is technically unavoidable to have traces of nickel in products since it forms naturally in some of our raw materials. We do have our raw material suppliers meet all FDA requirements for testing of 'heavy metals' in our ingredients and our filling facilities meet strict cGMP standards to avoid additional contamination in the manufacturing process of our cosmetic products. While we are sensitive to the need of end users and their concerns about 'heavy metals' and especially nickel, if the end user is concerned about this matter or is having an adverse reaction, we ask that they consult a physician prior to use, and if rash or discomfort is experienced that they immediately wash off product and discontinue use.
Q: Where are the products manufactured?
A: We have many options for products manufactured in the USA. You can view the country of origin on each product page on our website. Look for the Made in USA logo on applicable products.
Q: Are Auraline Beauty products safe?
A: The safety and efficacy of our products is our primary concern. We follow all FDA guidelines and constantly review ingredient information and testing data. We follow guidelines from the Personal Care Products Council (PCPC), which initiated the Cosmetic Ingredient Review (CIR) Expert Panel as an independent, nonprofit, scientific body that assesses the safety of ingredients used in cosmetics and skincare products. In addition, we conduct clinical testing to ensure safety and efficacy.
Q: Is Auraline Beauty a member of the Leaping Bunny Program?
A: No, Auraline Beauty is currently not a member of the Leaping Bunny Program but we do not test our finished products on animals and we strongly oppose animal testing in cosmetics.
Q: Do you have Product Liability Insurance?
A: Product Liability Insurance is provided. (Not applicable if the product is re-packaged.) Contact your account manager for more information.
For more information, please visit where to store makeup brushes.